The Gumball 3000 is a cross-country, globally run rally involving insanely rich folks with a lot of disposable income and a total need for speed. Risking any and everything, these guys race across the globe in week-long events, entirely in the name of SPEED. With speeds in excess of 200mph on public roads, things get hairy and people receive multiple tickets, jail time, or wrecking multi-million dollar cars. The entire thing is franchised by a man named Maximillion Cooper. He does an extremely good job marketing the entire event and as obviously gotten the attention of Puma.
[Following information was quoted from Autoblog.com]
[Press Release regarding release of Puma Gumball 3000 series
Westford, MA (April 15, 2009) - PUMA® takes Gumball 3000 to the streets and the web with product designed exclusively for the 3000-mile "coast to coast," celebrity-studded event. As official sponsor of the 2009 Gumball 3000 Rally, PUMA will release a brand new motorsport sneaker in celebration of the global event as well as a series of limited edition t-shirts.
Designed in collaboration with Gumball 3000, the PUMA Speed Cat 2.9 Mid Gumball is a black and silver leather and mesh sneaker featuring a co-branded tongue and foot bed highlighting the cities along the Gumball 3000 route. Each driver will be given this exclusive style for their coast-to-coast adventure. In addition, 200 pairs of the PUMA Speed Cat 2.9 Mid Gumball will be available exclusively at Journeys.com for $105 beginning on April 27th, just in time for the Gumball Rally fans to join in on the fun. PUMA will launch an inline version of the PUMA Speed Cat 2.9 nationwide in a variety of colors and styles in June 2009, as part of their fall motorsport collection. The Speed Cat 2.9 is an evolution of a classic iconic silhouette the Speed Cat, but updated for today's urban consumer. True to form, it still incorporates classic characteristics from the original yet fused with updated components. Details include original Speed Cat outsole tread inspired by motorsport tires, the rounded heel for better contact and functionality for hitting high speed maneuvers, the vulcanized outsole; the reinterpreted PUMA toe cat and a lacing closure system for ease of comfort and stability.
With PUMA Stores featured throughout the Gumball 3000 route, PUMA will also release three limited edition t-shirts sold exclusively on store.puma.com, select PUMA Store locations in Los Angeles, Las Vegas, Dallas, Orlando and Miami and at on-site Gumball 3000 events during the rally. Available for $20 each, the exclusive PUMA Gumball t-shirts will be a commemorative piece for participants, enthusiasts and fans alike]
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