In celebration of the 35th year-anniversary of Black History Month, Nike, Converse and Jordan Brand will come together on the hardwood to unveil special designed shoes that various top NBA athletes will wear on court on Monday, January 17, 2011.
NIKE, JORDAN BRAND AND CONVERSE UNITE ON COURT IN CELEBRATION OF BLACK HISTORY MONTH’S 35TH YEAR ANNIVERSARY
SPECIAL DESIGNED FOOTWEAR TO BE UNVEILED BY TOP NBA PLAYERS ON JANUARY 17, 2011
In addition, NIKE, Inc. is announcing a new limited-edition Black History Month 2011 Collection featuring Nike Basketball, Nike Sportswear, Converse and Jordan Brand products inspired by its most iconic and pioneering athletes – Kobe Bryant, Julius “Dr. J” Erving, and Michael Jordan. In keeping with a tradition of honoring this holiday by giving back to organizations that work to inspire youth towards greatness, NIKE, Inc. will make a significant financial contribution to Big Brothers Big Sisters of America. Learn more about Big Brothers Big Sisters at http://www.bbbs.org.
THE BLACK HISTORY MONTH ON COURT CELEBRATION
On January 17, 2011, Nike, Inc. basketball athletes from 26 teams playing 13 games will wear key Nike, Converse, and Jordan Brand basketball performance shoes fashioned in black and gold on the court in honor of the holiday.
THE BLACK HISTORY MONTH 2011 COLLECTION
This collection of footwear and apparel celebrates pioneering athletes Kobe Bryant, Julius “Dr. J” Erving, and Michael Jordan who each made major impacts on their sport both on and off the court. It is inspired by their amazing careers and the iconic moments that altered the course of sports history. For Kobe, besides his championships, it was in ’06 when he scored 81 points in a single game. For Erving, that moment was unifying the ABA and NBA ushering in a new era of offense with his foul line dunk during the ‘76 ABA All-Star Dunk Contest, and his “Rock the Baby” dunk during the ’83 NBA championships. For Jordan, in addition to winning six championships, it was winning the ’87 Slam Dunk title with flair that inspired kids everywhere. To symbolize their legacies, the collection highlights:
* Modern Gold to represent all three pioneers’ championship call to greatness.
* Historic Black to recall the black Converse Chuck Taylor All Star sneakers commonly worn by basketball pioneers in the 1960s; bestowing black sneakers with a magical aura.
* Black African-American Handcraft to celebrate classic African-American art.
Other highlights include four limited-edition iconic footwear models: the Nike Zoom Kobe VI, Air Force 1, Air Jordan III, and Converse Star Player, along with the NSW Destroyer jacket and NSW Dri-FIT tee.
The collection will not be available on Nike.com, but rather with Nike retailers nationwide. If you have posted this fact, removing that piece would be greatly appreciated.
Just to clarify, retail availability details are as follows:
The Converse Star Player will be available at Converse specialty stores, select retailers nationwide, and Converse.com; whereas the Air Force 1, NSW Destroyer jacket and NSW Dri-FIT tee will be available at Nike Sportswear at 21 Mercer and select Nike Sportswear retailers nationwide starting February 12, 2011.
The Nike Zoom Kobe VI and the Air Jordan III will be available in NikeTown stores, select retailers nationwide starting February 26, 2011.
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